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The Importance of Filing a Trade Mark

In this video

To start off our Trade Mark Video Series, Philipp explains the commercial benefits of Trade Mark Protection, and also the potential consequences of not controlling your trade marks.

Presented by: 
Philipp Orth - Principal and Attorney

If you need help identifying your IP assets, we are happy to discuss your situation with you in person, over the phone, via email or video chat and provide options and recommendations.

Request a free consultation


Add value to your business with a registered trade mark

When it comes to business, the branding of your products or services is what sets you apart from other traders in the marketplace. Ultimately, your branding is your business identity and the value of your brand lies in its perception by consumers. Therefore, it is important for business to protect their reputation in the marketplace by registering their branding as a trade mark. Trade mark registration is the only way to protect a business’s name and reputation for the goods and/or services they provide throughout Australia.

Can your business name be trade marked?

A major concern when selecting a business name or any form of branding is whether it qualifies for trade mark protection.  This is something many business owners do not consider when choosing a name for their company or product. 

Trade mark infringement can stop your business dead in its tracks.  It is important to get the right advice early in the process.

We have prepared a special report to give you a quick and easy overview of trade marks and how registration of a trade mark can add value to your business.

Download your Free eBook

Download your FREE eBook

The report also contains useful information about business names and domain names and how they interact with trade marks. As more businesses conduct business online, it is becoming increasingly important to coordinate their business name, domain name and trade marks to present a common impression in the marketplace.

This report will arm you with useful information to maximise the value of your brand. A trade mark is an economic asset and a valuable piece of property to your business. If your trade mark is properly protected and you have the right marketing strategies in place, your trade mark will grow in value.

Don't take risks - Get the right advice

To help you avoid potential conflicts, Wynnes offer a free initial consultation, providing you with advice and options for protecting your trade marks. You can sit down with experienced patent and trade mark attorneys who will assist you in identifying your IP assets and understanding what can and cannot be protected.

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If you would like Wynnes to help identify your IP, provide options and recommendations, we are happy to discuss your situation with you in person, over the phone, via email or web chat.

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Let us help you grow and protect your business.
We are here to listen, provide assistance and help you protect your important IP assets.

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Trade Mark Business Pack

  • Assess a proposed name for trade mark registration
  • Assess availability for domain name registration and business name registration (optional)
  • Prepare and file a trade mark application; register the domain name and the business name (optional).

Select "Trade Mark Business Pack" in the consultation form for more information.


  • Peter Coman - InDesign Technologies

    "I felt so comfortable with Philipp and with the team at Wynnes, that I didn’t need or want to go anywhere else for IP advice and protection."

  • Andrew Fanning - Grydale

    "A friend of mine strongly recommended to see Ewen. As soon as I met with him and started discussing my idea, I knew that I was in capable hands."

  • Pete Haas - Decktec

    "When we came to the office and showed Philipp a prototype, he really grasped the product and concept without having to double explain things which was great."

  • David Hall - Spade Blade

    "It’s different for the little guys, being a small business and protecting your idea is quite expensive. Ewen understood that. Instead of trying to explain things in legal terms – he introduced the commercial way."

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