Wynnes is a successful Patent and Trade Mark Attorney firm that provides a personal service to clients to protect and manage their intellectual property in the commercial market.

Your mark, whether it is a logo, a word, a sound, a shape or a combination of things, needs to be properly used in order to protect its status as a trademark. The following are a few guiding principles on how to keep your mark alive:

1. Your mark is an adjective, and should be followed by generic term and/or brand. For example:
       Kleenex^TM tissue.

2. To be identified or have the status as a trademark, your mark should have 1 of the following surrounding text:

       Kleenex^TM tissue (symbol), KLEENEX tissue (capital letters), "Kleenex"

       tissue (quotation marks), Kleenex tissue (initial capital letter), Kleenex tissue (italics),

       Kleenex tissue (bold font).

3. Your mark should not be altered, always being used in the same form, including spelling and punctuation.

4. Your mark should not be pluralized if it is not registered as one. Instead, pluralize the generic term.

5. If your mark ends in "s" it should not be singularized.

6. Your mark should not be used as a verb. For example:

       Incorrect: Google a good place to eat for dinner.
       Correct: Do a Google^TM search for a good place to eat for dinner.

7. It should not be used in the possessive form, unless your mark itself is possessive. For example:
       Incorrect: Febreze's^TM fresh scent

Correct: Febreze^TM spray's fresh scent