We offer the service of providing infringement advice to clients so that they can be in an informed position to deal with a competitor’s patented technology. Infringement advice can include an infringement opinion and a validity opinion. The validity opinion concerns the validity of the patent in light of the requirements of the Patents Act 1990.
We can also conduct infringement searches through the Australian Patent Office database and Australian Designs Office database to identify relevant patents and registered designs respectively to determine whether the manufacture, use or sale of a client’s product would infringe another’s patent or design rights. We can also instruct our Associates to conduct infringement searches in relevant countries of concern.
We offer the service of providing advice to clients who wish to avoid infringement of a competitor’s patented technology. The advice will be tailored to the particular circumstances of the client but usually includes an opinion regarding infringement; advice in overcoming infringement issues and designing around the patented technology; strategies in handling the patent(s); and advice in dealing with and negotiating with the patentee.
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Our experienced patent and trade mark attorneys will sit with you and assist in identifying and managing your IP assets in a cost-effective manner.
Know what you need to protect
What can you protect to own a technology niche, market position, and unique market presence?
Corporate Name and Logo
Your company’s name and logo are trade marks. Registering these trade marks gives you ownership in respect of your products and services throughout Australia (or other countries).
Slogans, Phrases, Words or Numbers
A memorable slogan or phrase that customers associate with your brand, products, and servicing. (Eg: just do it). New words (Eg: Kodak), unique spelling of a word or alphanumeric combinations (Eg: 7-Eleven).
App Icons and Graphics
Icons and Graphics used for computer software or mobile applications serve as distinctive trade marks and are the distinguishing element that potential users identify with a product or service.
Packaging
The packaging for a product can often be distinctive in how the product is presented to the customer. The customer associates the packaging with the business and provides a quality value to the product.
Jingles and Sounds
Advertising jingles or a unique sound associated with your brand (Eg: Windows Start Up) can provide an association with your business, products and services.
Shapes and Colours
Overall shape of a product or packaging (Eg: Coca-Cola bottle) or a particular colour associated with your brand, in your industry (Eg: Cadbury purple).
Apparatus, Assemblies, Devices, Tools & Widgets
New and inventive machines, apparatus, assemblies, devices and widgets can be protected. Often the method of use or manufacture can be also protected to broaden the scope of protection.
Methods and Processes
Chemical and biological processes can be protected. Business methods may be protectable depending on tangible effect provided by the method. Methods and processes where a new result is produced can be considered for patent protection.
Computer Systems
Computer hardware and software, functionality associated to produce a new result can often be protected by a patent.
Kits and Parts
Kits containing multiple separate components which can be protected. Component parts can be protected often as a subgroup of an apparatus or assembly. It is important to consider patent protection for parts which are a key components of a more complex apparatus or device. A part can also be subject matter for a design.
Synthesized Chemicals and Biologicals
Novel compounds, chemical processes (particularly commercial scale processes), purified biologicals, modified biologicals, new biological processes are protectable.
Products
Products that have a unique appearance but may not provide a new function. (Eg: The particular shape of a chair) can be protected by design registration.
Extrusions
Plastic or metal extrusions can be protected. (Eg: Housing guttering, shaped conduit, window and door framing).
Key Proprietary Components
Key components that have a specific shape to fit within a device or apparatus to enable the operation or utility of a device or apparatus can be subject matter for a design. (Eg: The shape of a mating socket for an electrical connection).
2D Products
Products that have unique pattern or ornamentation can be protected by designs. By way of example, wallpaper patterns, wrapping paper, cartoon characters on bed sheets can be protected with a registered design.
Plants, Industry Specifics and more
Different industries such as services relating to plants or wine have unique requirements. With plants, Plant Breeder Rights (PBR) need to be considered. With wine, the Geographical Indications Act must be taken into account.
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