Your business evolves. Products change, branding shifts, competitors move, and new opportunities emerge. But your intellectual property doesn’t automatically keep up. Our complimentary IP Health Check gives you a clear, current assessment of your protection—ensuring your IP remains a powerful and accurate asset for your business.
Our review is tailored to your business, helping you:
- Identify any gaps or outdated protection
- Review recent changes in your business or products
- Ensure your protection still reflects current legal and commercial conditions
- Highlight potential opportunities to strengthen or expand your IP portfolio
- Confirm your IP strategy still aligns with your commercial goals
- Reduce the risk of competitors bypassing outdated protection
- Avoid the hidden cost of unknowingly using obsolete or incomplete IP assets
Even small changes in your business can unintentionally weaken your IP protection.
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Updating or refreshing your logo may leave your existing stylised trade mark no longer valid or enforceable.
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Launching new products or services may fall outside the scope of your original protection.
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Expanding into new markets can expose gaps competitors may exploit.
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Changes in industry or legal developments may affect how secure your rights truly are.
An IP Health Check helps you uncover issues early—before they become costly problems.
Secure Your Complimentary IP Health Check
Simply enter your details below and we will handle the rest
How It Works
- Submit the form above
- We conduct a tailored review of your current IP
- Receive a clear summary and practical recommendations
Reviewed vs Not Reviewed
The Real-World Impact on Your IP
Susie, reviewed the Company’s IP
Markus, chose not to review
Protected their updated logo and tagline.
The Health Check identified that the stylised trade mark no longer reflected the new branding. Protection was updated promptly, maintaining enforceable rights.
Refreshed their branding without realising their trade mark no longer matched what was registered.
Continued trading with incomplete protection, exposing the brand to imitation and loss of market share.
Identified under-utilised IP assets and corrected inconsistent or incorrect use of trade marks across their website and marketing materials, strengthening enforceability.
Used trade marks inconsistently or incorrectly online, weakening their ability to enforce rights, leaving them vulnerable to removal actions and reducing the commercial value of their IP.
Planned design changes were reviewed before launch.
Adjustments were structured to preserve existing protection and, where needed, new filings were recommended.
Made changes assuming existing design or patent protection still applied.
Discovered later that the updated product fell outside the scope of protection.
Before improving their invention, they received guidance on how changes could affect patent coverage. New filings were made strategically to protect improvements.
Modified their invention without advice, believing their patent still covered it. Improvements were left unprotected and open to competitor use.
Expansion plans triggered a review of geographic coverage. Gaps were identified and addressed before entering new markets.
Entered new markets assuming protection applied automatically. Discovered competitors already held conflicting rights.
Identified new, potentially problematic trade marks and patent applications early. Action was taken before competitors gained enforceable rights.
Unaware of problematic trade marks and patent applications being filed. Missed the opportunity to oppose and faced a much harder enforcement path later.
Gained a clear understanding of risks, priorities, and next steps — allowing informed business decisions. Increased confidence when discussing partnerships, licensing, or investment opportunities.
Continued operation with blind spots, unaware of vulnerabilities until issues became expensive to fix. Unclear or outdated protection raised red flags during due diligence, reducing commercial leverage.
Ideal for businesses that have:
- Recently rebranded or refreshed their logo
- Launched new products, features or services
- Entered new markets or distribution channels
- Competitors responding to or replicating their offerings
- Not reviewed their IP in more than 12–24 months
