Virtual Patent Marking Bringing Patent Protection into the Digital Age |
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Did you know there’s a smarter way to mark your patented products—one that can save time, reduce packaging costs, and still help protect your rights? If you’re still physically printing patent numbers on your products or packaging, it might be time to consider an alternative: virtual patent marking. |
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Rather than listing individual patent numbers on the product, virtual marking involves adding a short notice (like “Patented” or “Patent Pending”) alongside a web address that hosts an up-to-date list of relevant patents. It’s simple, flexible, and increasingly common among savvy businesses across Australia. While Australia doesn’t have formal legislation around virtual patent marking just yet, IP Australia supports the practice—and Australian courts have accepted it when done correctly. In some cases, it could even strengthen your ability to claim damages if someone copies your product. |
| Why make the switch? | - Keep your patent details current without reprinting labels
- Cut down on packaging clutter
- Reduce legal risk from outdated or incorrect markings
- Stay competitive in markets like the US where virtual marking is already the norm
Even better? It’s easy to implement. A single URL, a clean and accurate patent list, and regular updates are often all you need to stay compliant and protected. However, if you have products in the New Zealand market, there are still key differences to consider—so it’s not a one-size-fits-all solution just yet. Read the full article to find out more about how you can benefit from virtual patent marking. | | |
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| Make Your Mark - Virtually | Innovation doesn’t stand still, so why should your patent marking? If you're ready to modernise how you mark your products (and save a few packaging headaches along the way), let’s chat. Talk to us about setting up virtual patent marking for your business. |
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